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Fashion in Bits is a short form news app that helps leaders in the retail world stay on top of important news from the industry. With a maximum word limit for each news card the reader can update themselves in less than 5 minutes a day.
If you're looking to invest in your professional growth and want to keep yourself updated with critical news from the industry then you're in the right place. Staying abreast of the luxury, fashion and retail world is hard as sources of industry news are limited and most remain behind a paywall. Even once you pay for a subscription it is a time-consuming process to actually read various long form articles.
Being a leader in your domain, we understand you're busy so we curate easy-to-read news bits for you. There's a limit to the number of words on each card. Just enough to inform you what the article or report is about. If you like what you're seeing or want to read more then simply swipe left. You'll be taken to the original news source in the app itself. News sources include Business of Fashion, WWD, NYTimes Fashion, Glossy, Forbes, Fortune, Vogue, Vulture, Prestige, Drapers Online and many more.
FiB was born out of a passion project. We're developers who work with some of the largest fashion retailers in the world. As technology enthusiasts, staying upto date with fashion and lifestyle news was hard enough. Despite selecting interests such as 'Fashion', 'Retail', 'Luxury' in apps like Google News, Flipboard, inShorts etc. we realised that we'd end up seeing politics, sports news, tech news and gossip from the entertainment and celeb world. 
How do we know who LVMH is acquiring next? What is Burberry doing with their digital strategy? Any info on Lane Crawford doing innovative collabs in Hong Kong and China? What's the new podcast by Saks Fifth Avenue CEO all about? What does it mean when Neiman Marcus is filing for bankruptcy and Macy's is furloughing workers? Are fast fashion brands like Zara really doing enough for sustainable growth? What impact will the current global situation have on the future trends in retail? Will VR and AR make more than a gimmicky impact ever? Why are Farfetch and Net a Porter getting into offline?
We needed answers. And we didn't have time. 
That's why we created FiB. Sharing it with love.

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